COREADS / Policies & agreements
Advertising policy
Rules for advertising claims, creative materials and destinations submitted to CoreAds. They apply throughout review and delivery.
The advertiser must be identifiable and able to substantiate the offer.
The ad, landing page and purchase conditions must tell the same story.
A material change requires a new review; approval is specific to the materials examined.
Scope and responsibilities
These rules apply to creative materials, product descriptions, destination URLs and any measurement instructions supplied for a CoreAds campaign. They complement the terms of service: prices, cancellation, payment and liability remain governed by the accepted agreement.
The advertiser is responsible for the lawfulness and accuracy of its offer in the territories where the campaign is intended to run. An agency must be authorised by the advertiser and identify the business on whose behalf it acts. CoreAds reviews the submitted version; that review does not replace any licence, authorisation or legal obligation applicable to the advertiser.
Advertiser identity and advertising disclosure
The brand, business and destination must be consistent. Do not impersonate another company, a public authority, a platform support team or a publisher. The destination must make the supplier’s identity and a usable contact route available, together with the business information required for the offer.
Keep the advertising disclosure and the approved attribution readable. Native styling must not disguise a paid message as an independent review, a system warning or an editorial recommendation. A third party’s logo or a quotation must not imply an endorsement that does not exist.
Claims and supporting evidence
Keep evidence for objective claims available before submitting the ad. Evidence must relate to the advertised product and version, the relevant period and the conditions described. A limited test result must not be presented as a universal outcome. Qualifications needed to understand the claim must be readable and must not contradict the headline.
- For speed, savings, performance or productivity claims, specify what was measured and the comparison baseline. Supply the methodology and relevant limitations if requested.
- Comparisons must concern relevant, verifiable characteristics of comparable offers. Do not confuse brands, denigrate a competitor or present an imitation as an original product.
- Testimonials, ratings, certifications and customer counts must be authentic and current for the claim made. Do not invent reviews or imply that a certification covers more than its actual scope.
Prices, trials and subscriptions
An advertised price or saving must correspond to an offer actually available on the destination. Before a user orders or subscribes, make the total charge, taxes and unavoidable fees, billing period and material eligibility conditions clear. Do not conceal a recurring subscription behind the language of a one-off purchase.
For a free trial, explain its duration, any payment details required, what happens when it ends, the subsequent price and how to cancel. Scarcity, countdowns, discounts and availability statements must reflect the actual offer. Applicable withdrawal, refund and statutory guarantee information must be provided by the seller; this advertising policy does not replace it.
Intellectual property and personal rights
Use only text, images, video, music, logos and software demonstrations you are entitled to use for advertising. Keep relevant licences and permissions, including restrictions on territory, duration and modifications. Public availability of an asset does not establish permission to reuse it.
Do not use a person’s image, voice or identity to imply a false testimonial or endorsement. Generated or edited materials remain subject to the same rights and accuracy requirements. When a rights complaint identifies a specific asset, provide the relevant permission or a replacement rather than resubmitting the same disputed material unchanged.
Destination integrity and security
The destination must work on the devices and in the locations proposed for the campaign and describe the advertised product. Disclose relevant redirects during review. Do not show reviewers a different offer from the one readers receive, or replace an approved page with unrelated content after activation.
- No phishing, credential theft, malicious code, deceptive security alerts or downloads triggered without a deliberate user action.
- No controls that imitate browser or operating-system buttons to obtain an ad click, and no forced redirection that prevents the visitor from leaving normally.
- Keep the destination available during the campaign. Report a compromised page, expired offer or material change promptly so the affected creative can be reviewed or paused.
Lawful offers and restricted sectors
Do not advertise unlawful goods or services, counterfeit products, fraud, unauthorised access to systems or material that infringes another person’s rights. A product being lawful somewhere does not establish that it may be advertised in every proposed territory.
Offers subject to sector-specific rules, licensing, age restrictions or mandatory warnings require an assessment of those requirements for the proposed audience and geography. Provide the relevant authorisation and required disclosures when requested. Submission does not establish eligibility, and an approval cannot override a statutory prohibition.
Data collection and measurement
The advertiser is responsible for the information and lawful basis for personal data collected on its destination. A click on an ad is not consent to unrelated marketing, profiling or the sale of contact details. Do not place personal data such as email addresses in creative URLs or tracking parameters.
Any conversion pixel, audience data transfer or third-party measurement code must be disclosed and separately agreed before installation. Obtain the consent required for optional storage or tracking before it is used, and honour refusal and withdrawal. Approval of the creative does not activate these integrations.
Review, changes and corrective action
Submit the complete creative, final destination, business identity and any evidence needed for the claims made. CoreAds may request clarification or corrections where the submission cannot be assessed or does not meet these requirements. No approval deadline or automatic acceptance follows from submitting an ad.
Changes to the advertised product, claim, price structure, destination or tracking require a new review before the changed version is used. A security risk or a substantiated compliance concern can require immediate suspension of the affected ad. Reasons and available corrective steps are communicated subject to legal restrictions and the protection of investigations. Financial consequences follow the terms of service and the accepted agreement, not an automatic penalty under this policy.
Reports and requests for reconsideration
Use the contact page to report a misleading or unsafe ad or request reconsideration. Identify the campaign or ad, the destination, the date observed, the issue and supporting evidence. A rights holder should identify the protected material and explain their authority to act. Avoid sending passwords, payment credentials or unnecessary visitor records.
A reconsideration request should address the stated issue with corrected materials or relevant evidence. It does not automatically restore delivery. This contact route does not limit the right to contact a competent authority or seek judicial remedies.
Official resources
Need clarification about a specific request, campaign or placement? Include its reference when you contact us.
Contact CoreAds ↗Back to top ↑